| Selecting a real estate agent to market your property and represent you in the sale of your home is serious business. You will pay the agent a significant percentage of the sales price for their services, and be wedded to them for many months. So you should be well informed before you make your selection. By and large, all real estate agents will provide the same base level of service when selling your home: they will come to your house, help you set a sales price based on a market analysis, have photos taken, have a floor plan drawn up, enter the apartment information into the listing system shared by all co-broking firms (members of the Real Estate Board of New York), and continually publish a classified ad on the New York Times. Additionally, they will help you negotiate offers and screen potential buyers for their ability to follow through on their offers. However, there is a significant difference in the service that agents and brokerage firms provide in practice. There are intangible differences in experience and style, personal presentation and philosophy, communication and to put it vaguely, presence. |
And there are differences in the ways the property is marketed above and beyond the base-line level of expectations. At our company, we pride ourselves on our service. From the moment we begin working with our clients, we take a hands on approach. We stay in continual communication with our clients, we create marketing plans specific to each property, we tailor our website to fit the property (not vice versa), and we make our schedules accommodate potential buyers, not the other way around. We have the experience to help guide our sellers throughout the process, and help them make the decisions that are best for them. We are not just agents at a faceless company. We are a company of agents, with a unique identity, philosophy, and style, dedicated to being the very best in the business. If you are thinking of selling your home, we encourage you to talk to many brokers to see who would be the best fit for you. And we would be grateful if you would consider speaking with us. |